
Our People
Our Founder, Louisa Grasso has spent 30 years working with some of the biggest names in the fields of entertainment, arts and culture.
She started her Career as a Concert Promoter in Italy in the 80’s, managing shows including some of the biggest names of the Music Industry: Michael Jackson, David Bowie, Madonna, Rolling Stones, Duran Duran to name but a few. For 8 years, Louisa acted as Global Business Manager for Sony Music’s Italian number 1 female rock artist, brokering multi million euro licensing, touring and sponsorship deals.
Louisa has also worked extensively with both Museums and Galleries. She owned and founded a Photographic Gallery in W1 that consulted and managed content for clients such as Getty Images.
Today, Louisa acts as Strategic Cultural Advisor for Future Olympia and runs The Cultural Broker, a company that promotes major exhibitions from private collections focused on Immersive Art and New Technologies.
Our management team collectively has decades of experience within the music and tech industries.
Advisory Board includes:
Mervyn A Lyn
Strategic Partnership Solutions - CEO
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In a thirty-two year music industry career, Mervyn has DJ’d, worked for Blues & Soul magazine, Virgin Records, and completed two stints at BMG. As General Manager at Motown International, he looked after the label in all markets outside the USA. Additionally, he spent eighteen years in a number of senior roles at Sony Music. Mervyn is MD of a successful strategic partnership agency with an impressive array of clients. He is vociferous campaigner for fair play and equal opportunities within the industry and beyond the industry.
Linda Lloyd Jones (MBE)
V&A Museum - Head of Exhibitions
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Linda has been Head of Exhibitions and Loans at the Victoria and Albert Museum since 1988. She previously worked for Penguin Books, the London Festival Ballet (now English National Ballet) and the ICA (Institute of Contemporary Arts).
Wendy Laister
Magus Entertainment - CEO
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Prior to establishing Magus Entertainment, Wendy Laister founded and ran one of the largest independent music PR firms in Europe - Laister Dickson. Laister's move into management and the formation of Magus Entertainment in the early 1990s came through her relationship with Aerosmith, whom she had worked with for many years. Magus Entertainment's current client roster includes Duran Duran, Angelica Garcia, Mike Skinner / The Streets, Bloom Twins, Nina Lee and Kevin Rowland & Dexys.
Déj Mahoney
All Our Business Ltd. - Director
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Déj has spent over twenty-five years operating at high level in the entertainment business. In the earlier part of his career, he was Sony Music’s VP of Business Affairs and New Media Development, reporting to the Chairman. He later co-founded All Our Business Ltd (AOB), a boutique, legal and business consultancy operating in the music, entertainment, leisure and related fields. In 2018, he was seconded by Warner/Chappell Music Publishing to its senior management team and in 2020, Déj was appointed to the new position of Non-Executive Chairman at West One Music Group, one of the leading, independent production music companies worldwide.
Storyfutures
Technology Advisors
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StoryFutures and StoryFutures Academy: The National Centre for Immersive Storytelling place innovative storytelling at the heart of next generation immersive technologies and experiences. Both initiatives are funded by the UK government. StoryFutures helps create and fund R&D projects with creative businesses in the Gateway Cluster and Greater London.
Our wider team has a vast array of experience across music, art, and strategy.
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Product & Business Strategy
Francesca is a business coach and consultant, and the co-founder and former head of product and operations of Vastari, an online marketplace which facilitates exhibition loans and tours worldwide.
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Entertainment Business Specialist
Robin Hill is the founder of Pet Sounds, and was also the General Manager of Joint Ventures at Ministry of Sound, looking after companies MoS invested in.
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Sustainability Director
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Shelley Warren
Gallery - Exhibitions & Content Curator
Shelley runs the Arts Foundation and has produced The Bob Marley Exhibition; The Jimi Hendrix Exhibition; The Punk Exhibition, ReggaeXplosion exhibition.
Francesca Polo
Product & Business Strategy
Francesca is a business coach and consultant, and the co-founder and former COO of Vastari, an online marketplace for facilitate exhibition loans and tours worldwide.
Isobel Work
Gallery - Archive & Content Curator
Has worked for over twenty years as costume and stylist to artists and musicians. Today Isobel manages The Rolling Stones Archive.
Wallace & Hodgson
External Partner
The founders, Sarah Wallace and Carey Hodgson are two of the world’s most experienced specialists in entertainment memorabilia.
Robin Hill
Entertainment Business Specialist
Robin Hill is the founder of Pet Sounds, and was also the General Manager of Joint Ventures at Ministry of Sound, looking after companies MoS invested in.
Eleonora Andrighetto
Research
Part of The Cultural Broker office team, Eleonora has a History of Art Master’s degree; She graduated with a thesis on the use of AR as an artistic medium.
Oliver Kibblewhite
Technology
Founder of The 5Gs, a technology-focused marketing agency. Oliver is also an international keynote speaker and host.
Greg Furber
Technology
Monster Soup Founder; He worked across animation, live-action, CG, creative tech, 360° video, Augmented Reality, Mixed Reality, and Virtual Reality
Rewind
Technology
Rewind are a pioneering production studio that pushes the realms of possibility to create new realities, virtual, mixed, and augmented.
Charlotte Audrey
Art Director/Creative
Charlotte is a creative director for motion and stills, with 8 years of experience art directing album campaigns and videos for Sony, Universal and Warner.
Simona Capecchi
International Content
Simona has a consolidated experience in cultural project management: her activity, skills and network cross over the fields of music, entertainment, art and fashion.